Study Submission: How content recommendation provider Taboola used LoAF to improve INP up to 36% for its publisher partner websites.

[anniesullie]

Key Takeaway

Taboola is the world's leading content discovery platform, powering 500,000 recommendations every second on the open web. These recommendations enable Taboola's 9,000 exclusive publisher partners to monetize and engage their audiences. Taboola improved INP on these publisher partner websites by up to 36% with no negative results on ads KPIs.

Story Source

https://web.dev/case-studies/taboola-inp

Year published

2024

Tags

• INP
• core web vitals
• click through rate
• "2024"