diff --git a/tracing-attributes/src/attr.rs b/tracing-attributes/src/attr.rs
index 902ca1450b..89dfb9445a 100644
--- a/tracing-attributes/src/attr.rs
+++ b/tracing-attributes/src/attr.rs
@@ -1,4 +1,5 @@
 use std::collections::HashSet;
+use syn::parse::discouraged::Speculative;
 use syn::{punctuated::Punctuated, Expr, Ident, LitInt, LitStr, Path, Token};
 
 use proc_macro2::TokenStream;
@@ -268,7 +269,7 @@ pub(crate) struct Fields(pub(crate) Punctuated<Field, Token![,]>);
 
 #[derive(Clone, Debug)]
 pub(crate) struct Field {
-    pub(crate) name: Punctuated<Ident, Token![.]>,
+    pub(crate) name: FieldName,
     pub(crate) value: Option<Expr>,
     pub(crate) kind: FieldKind,
 }
@@ -306,7 +307,7 @@ impl Parse for Field {
             input.parse::<Token![?]>()?;
             kind = FieldKind::Debug;
         };
-        let name = Punctuated::parse_separated_nonempty_with(input, Ident::parse_any)?;
+        let name = FieldName::parse(input)?;
         let value = if input.peek(Token![=]) {
             input.parse::<Token![=]>()?;
             if input.peek(Token![%]) {
@@ -357,6 +358,37 @@ impl ToTokens for FieldKind {
     }
 }
 
+#[derive(Clone, Debug)]
+pub(crate) enum FieldName {
+    Ident(Punctuated<Ident, Token![.]>),
+    Literal(LitStr),
+}
+
+impl Parse for FieldName {
+    fn parse(input: ParseStream<'_>) -> syn::Result<Self> {
+        let ahead = input.fork();
+        if let Ok(ident) = Punctuated::parse_separated_nonempty_with(&ahead, Ident::parse_any) {
+            input.advance_to(&ahead);
+            return Ok(Self::Ident(ident));
+        }
+        if let Ok(lit) = input.parse::<LitStr>() {
+            return Ok(Self::Literal(lit));
+        }
+        Err(ahead.error(
+            "expected \"field.name\" (string literal) or field.name (punctuated identifier)",
+        ))
+    }
+}
+
+impl ToTokens for FieldName {
+    fn to_tokens(&self, tokens: &mut TokenStream) {
+        match self {
+            FieldName::Ident(ident) => ident.to_tokens(tokens),
+            FieldName::Literal(lit) => lit.to_tokens(tokens),
+        }
+    }
+}
+
 #[derive(Clone, Debug)]
 pub(crate) enum Level {
     Trace,
diff --git a/tracing-attributes/src/expand.rs b/tracing-attributes/src/expand.rs
index b52cb12aba..46d4055035 100644
--- a/tracing-attributes/src/expand.rs
+++ b/tracing-attributes/src/expand.rs
@@ -2,6 +2,7 @@ use std::iter;
 
 use proc_macro2::TokenStream;
 use quote::{quote, quote_spanned, ToTokens};
+use syn::parse::Parse;
 use syn::visit_mut::VisitMut;
 use syn::{
     punctuated::Punctuated, spanned::Spanned, Block, Expr, ExprAsync, ExprCall, FieldPat, FnArg,
@@ -10,7 +11,7 @@ use syn::{
 };
 
 use crate::{
-    attr::{Field, Fields, FormatMode, InstrumentArgs, Level},
+    attr::{Field, FieldName, Fields, FormatMode, InstrumentArgs, Level},
     MaybeItemFn, MaybeItemFnRef,
 };
 
@@ -189,9 +190,16 @@ fn gen_block<B: ToTokens>(
                 // If any parameters have the same name as a custom field, skip
                 // and allow them to be formatted by the custom field.
                 if let Some(ref fields) = args.fields {
-                    fields.0.iter().all(|Field { ref name, .. }| {
-                        let first = name.first();
-                        first != name.last() || !first.iter().any(|name| name == &param)
+                    fields.0.iter().all(|Field { ref name, .. }| match name {
+                        FieldName::Ident(name) => {
+                            let first = name.first();
+                            first != name.last() || !first.iter().any(|name| name == &param)
+                        }
+                        FieldName::Literal(name) => {
+                            // If the literal string would be a valid ident, apply the same overwrite logic.
+                            let literal_ident = name.parse_with(syn::Ident::parse);
+                            !literal_ident.iter().any(|name| name == param)
+                        }
                     })
                 } else {
                     true
diff --git a/tracing-attributes/tests/instrument.rs b/tracing-attributes/tests/instrument.rs
index 957567dcf9..e65d07e831 100644
--- a/tracing-attributes/tests/instrument.rs
+++ b/tracing-attributes/tests/instrument.rs
@@ -239,3 +239,32 @@ fn impl_trait_return_type() {
 
     handle.assert_finished();
 }
+
+#[test]
+fn keywords_in_fields() {
+    #[instrument(fields("d.type" = "test", "x" = ?x))]
+    fn my_fn(x: u64) {
+        tracing::event!(Level::TRACE, "r.type" = "test", "event name");
+    }
+
+    let span = expect::span().named("my_fn");
+
+    let (subscriber, handle) = collector::mock()
+        .new_span(
+            span.clone().with_fields(
+                expect::field("d.type")
+                    .with_value(&"test")
+                    .and(expect::field("x").with_value(&tracing::field::display(10))),
+            ),
+        )
+        .enter(span.clone())
+        .event(expect::event().with_fields(expect::field("r.type").with_value(&"test")))
+        .exit(span.clone())
+        .drop_span(span)
+        .only()
+        .run_with_handle();
+
+    with_default(subscriber, || my_fn(10));
+
+    handle.assert_finished();
+}
diff --git a/tracing-attributes/tests/ui.rs b/tracing-attributes/tests/ui.rs
index 73d7fdcef8..3b974cb7fe 100644
--- a/tracing-attributes/tests/ui.rs
+++ b/tracing-attributes/tests/ui.rs
@@ -12,3 +12,10 @@ fn const_instrument() {
     let t = trybuild::TestCases::new();
     t.compile_fail("tests/ui/const_instrument.rs");
 }
+
+#[rustversion::stable]
+#[test]
+fn invalid_keyword_instrument() {
+    let t = trybuild::TestCases::new();
+    t.compile_fail("tests/ui/invalid_keyword_instrument.rs");
+}
diff --git a/tracing-attributes/tests/ui/invalid_keyword_instrument.rs b/tracing-attributes/tests/ui/invalid_keyword_instrument.rs
new file mode 100644
index 0000000000..2f146ab313
--- /dev/null
+++ b/tracing-attributes/tests/ui/invalid_keyword_instrument.rs
@@ -0,0 +1,6 @@
+#![allow(unreachable_code)]
+
+#[tracing::instrument(level = "trace", fields(() = "test"))]
+fn test_fn() -> &'static str {}
+
+fn main() {}
diff --git a/tracing-attributes/tests/ui/invalid_keyword_instrument.stderr b/tracing-attributes/tests/ui/invalid_keyword_instrument.stderr
new file mode 100644
index 0000000000..0bcd89adba
--- /dev/null
+++ b/tracing-attributes/tests/ui/invalid_keyword_instrument.stderr
@@ -0,0 +1,5 @@
+error: expected "field.name" (string literal) or field.name (punctuated identifier)
+ --> tests/ui/invalid_keyword_instrument.rs:3:47
+  |
+3 | #[tracing::instrument(level = "trace", fields(() = "test"))]
+  |                                               ^