diff --git a/Dockerfile b/Dockerfile
index 9bea623..ddfd1c1 100644
--- a/Dockerfile
+++ b/Dockerfile
@@ -35,3 +35,20 @@ COPY --from=build /go/bin/velero-plugin-for-gcp /plugins/
 COPY --from=build /go/bin/cp-plugin /bin/cp-plugin
 USER 65532:65532
 ENTRYPOINT ["cp-plugin", "/plugins/velero-plugin-for-gcp", "/target/velero-plugin-for-gcp"]
+
+ARG CREATED
+ARG VERSION
+ARG GIT_SHA
+
+LABEL \
+	org.opencontainers.image.created=${CREATED} \
+	org.opencontainers.image.url="https://hub.docker.com/r/velero/velero-plugin-for-gcp" \
+	org.opencontainers.image.documentation="https://github.com/vmware-tanzu/velero-plugin-for-gcp" \
+	org.opencontainers.image.source="https://github.com/vmware-tanzu/velero-plugin-for-gcp" \
+	org.opencontainers.image.version=${VERSION} \
+	org.opencontainers.image.revision=${GIT_SHA} \
+	org.opencontainers.image.vendor="vmware-tanzu" \
+	org.opencontainers.image.licenses="Apache-2.0" \
+	org.opencontainers.image.title="velero-plugin-for-gcp" \
+	org.opencontainers.image.description="Plugins to support Velero on Google Cloud Platform (GCP)" \
+	org.opencontainers.image.base.name="scratch"
diff --git a/Makefile b/Makefile
index 9770499..04f8439 100644
--- a/Makefile
+++ b/Makefile
@@ -103,7 +103,7 @@ container:
 ifneq ($(BUILDX_ENABLED), true)
 	$(error $(BUILDX_ERROR))
 endif
-	@docker buildx build --pull \
+	docker buildx build --pull \
 	--output=type=$(BUILDX_OUTPUT_TYPE) \
 	--platform $(BUILDX_PLATFORMS) \
 	$(addprefix -t , $(IMAGE_TAGS)) \
@@ -111,6 +111,7 @@ endif
 	--build-arg=GOPROXY=$(GOPROXY) \
 	--build-arg=PKG=$(PKG) \
 	--build-arg=BIN=$(BIN) \
+	--build-arg=CREATED="$(shell date -u +'%Y-%m-%dT%H:%M:%SZ')" \
 	--build-arg=VERSION=$(VERSION) \
 	--build-arg=GIT_SHA=$(GIT_SHA) \
 	--build-arg=GIT_TREE_STATE=$(GIT_TREE_STATE) \