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marketing-plan.md

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The purpose of this file is to collect ideas for ways to expose our publications to a wider audience. In particular, we're collecting ways to market our upcoming publication of the new Architecture 1.1 draft.

  • Ideas so far: put together list of talking points -- how do we describe it, purpose of the document, what is it going to do for these audiences; our view of interoperability, why is this controversial, what change in the world does this suggest? Rise of independent assistants, this gives us a roadmap for future assistants, this is a W3C roadmap to an interoperable future, call to action -- what do we want you to do with this? review and send comments, join the group,
  • what about the technical part? high level -- what are the top three aspects of the technical part, then a second, broader, deeper layer
  • W3C blog
  • OVON newsletter -- include in both newsletters
  • Voice lunch
  • Voice First, newsletter and events
  • Women in Voice
  • LinkedIn posts -- Bev reshared posts
  • Twitter -- Bev retweeted
  • Rain agency
  • Voice Summit
  • Human Behavior Clubhouse-- Jon will bring us in, with Terry Fisher
  • Speech Technology Magazine, standards column for August 1 submitted
  • Martin and Bradley weekly newsletters -- Jon will do this
  • Len Klie (Speech Technology Magazine) Posted September 9 https://www.speechtechmag.com/Articles/News/Speech-Technology-News/W3C-Looks-to-Implement-Standards-for-Personal-Assistant-Interoperability-148856.aspx
  • AVIOS website, post on news part of website
  • Podcasts -- Carl Robinson, Voice podcast, Nick Shyamala Pryaga
  • priorities
  • publishing text and voice (podcast, Voice Lunch, Clubhouse)
  • top priority is putting together talking points
  • Debbie and Jon to put together talking points
  • Twitter and LinkedIn are almost no work
  • Debbie to do LinkedIn post, Twitter OVON will amplify,
  • OVON speaker bureau list

Please add comments and other ideas here.