#1 added client 360 summary text

docs/use-case/client-360/index.md

@@ -1,2 +1,23 @@
 # Client 360
 
+## Summary
+
+The arch-use case is "Client 360".
+
+Every large enterprise struggles with this, often for decades trying to create one 
+holistic view of their business with their customers, across lines of business, globally.
+
+This is one of the core use cases where the EKG can shine and can really 
+add value and is the technology that can actually deliver a solution for this use case.
+
+### Know Your Customer (KYC)
+
+{% 
+    include-markdown "know-your-customer/high-net-worth-individuals.md"
+    heading-offset=1
+%}
+
+{% 
+    include-markdown "know-your-customer/gdpr.md"
+    heading-offset=1
+%}

docs/use-case/client-360/know-your-customer/.pages.yaml

@@ -0,0 +1,5 @@
+title: Know Your Customer
+nav:
+  - GDPR: gdpr.md
+  - HNW Individuals: high-net-worth-individuals.md
+  - ...

docs/use-case/client-360/know-your-customer/gdpr.md

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+### GDPR
+
+By creating a holistic view of the data within the organization and
+leveraging both internally and externally available data (such as
+directors, shareholders, sanctions and adverse lists) the EKG can create
+a holistic view and analyse current and potential clients.
+This enables the identification of direct and indirect (i.e. beneficial
+ownership structures) risk factors.
+
+- Tracking and tracing all activities and all facts around the end to end
+  life cycle of a customer, starting as a lead or prospect and bringing
+  that all together in one logical (but not physical) place would provide
+  tremendous value in many different ways.
+- It would make any organization compliant with GDPR for instance.
+  (Btw GDPR compliance might be worth a chapter in itself or should be
+  in the title of this use case).
+- Tying not only CRM systems to the EKG but also all their transactions,
+  again logically, not physically, all emails, documents, phone calls,
+  time registration, contracts, invoices, budgets, costs, projects,
+  SLAs, issues, tickets, market data, competitive analysis,
+  interest graphs, pattern detection, ML and AI and so forth.
+- Last but not least: it allows for “discovery” of anything around a
+  customer, enabling your colleagues to learn about the customer and
+  gain understanding or even knowledge, overseeing it all,
+  seeing the customer and all their subsidiaries and global operations
+  for instance as one whole with infinite drill down capability.
+  And that knowledge can not only be provided to humans but also to
+  AIs by the way.

docs/use-case/client-360/know-your-customer/high-net-worth-individuals.md

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+### High Net Worth Individuals
+
+This is especially the case in regard to High Net Worth (HNW) individuals.
+A large number of organizations monitor the transactions of HNW individuals
+in a separate complementary process along with a more formal annual KYC review.
+These traditional monitoring systems really struggle to handle the lifestyles
+of the new rich and produce meaningful warning or reports that can be used to
+assess customer behavior.
+With top end handbags often costing in excess of £20,000 the alerts
+holistically triggered run the risk of simply creating noise rather
+than information.
+
+A traditional transaction monitoring platform does not provide any context to
+customer behavior.
+Has the customer’s behaviour profile changed since the last review?
+Simply looking at income and outgoings for a customer is not enough it
+maybe exactly as the customer has said (say $4MM income $3.8MM expenditure)
+--- so is an alert for a $20,000 handbag what KYC should really be
+looking for?
+
+What the organization really needs to do is to look at the sources of the
+income; the countries, investments, companies of familial links.
+The nature of the expenditure.
+The nature of the expenditure also need to
+be what has been brought, where and how? The nature of these transactions need to be reviewed holistically, perhaps a customer bought a company in a previous year and then continues funnelling money to this investment.
+It is only through using a holistic view that you can get analysis data to give you the context to knowing something different has happened in regard to entities and individuals concerned.
+
+A holistic view enables you to connect these counter parties to see if these financial interactions make sense.
+The ability to monitor activity in context of a holistic view enables the organization to have valuable insights on what these individuals are doing.
+This information can in turn be used to more effectively assess an individual for \glsxtrshort{aml} issues and risk.
+This is an important lower level analysis task that knowledge graph excels at because as most large scale money laundering tends to involve networks of individuals and organizations with a controlling force.
+The EKG enables the easier identification of all networks (bank accounts, transactions and customers) which in turn allows for swift analysis of alerts.
+A cluster of automatic alerts all in a given network identified by the \glsxtrshort{ekg} can be swifty escalated for review (this is detailed further in the use case \usecaseref{uc:aml}).

docs/use-case/client-360/know-your-customer/index.md

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+# Know Your Customer
+
+- [High Net Worth Individuals](high-net-worth-individuals.md)
+- [GDPR](gdpr.md)

mkdocs.yml

@@ -19,7 +19,7 @@ theme:
     text: Roboto
     code: Roboto Mono
   icon:
-    logo: ekgf-logo-reversed
+    logo: ekgf-logo-symbol
     repo: fontawesome/brands/github
   palette:
     - media: "(prefers-color-scheme: light)"