Release/1.0 (microsoft#1232)

* 1.0 logo (microsoft#1230)

Updating the Adaptive Cards logo

* Updated for 1.0 details (microsoft#1229)

* Updated for 1.0 details

Fixing some sentences and setting the link to be https
Reference the logo from the repo.
Add missing reference to the JavaScript SDK.

README.md

@@ -1,26 +1,34 @@
+![adaptive-cards-1.0](assets/Adaptive1.0.png)
 
-# Adaptive Cards
-Adaptive Cards are a new way for developers to exchange card content in a common and consistent way.
+# Announcing Adaptive Cards 1.0! 
 
-![adaptive-cards](http://adaptivecards.io/content/overview.jpg)
+Today, we are excited to announce Adaptive Cards 1.0. We want to first give a huge thank you to you, for being an awesome community who have helped us push towards our goals over the last year. Our vision of Adaptive Cards is to build a universal card rendering framework for making, developing and sharing card content easy for everyone and we can’t do that without having a great community behind us.  
 
-## Expressive
-Break outside the box of templated cards. Adaptive Cards let you describe your content as you see fit and deliver it beautifully wherever your customers are.
+When we first introduced Adaptive Cards at Microsoft Build 2017, we decided to make this project open source so that we could get direct feedback from our developer community since you are our driving force for this product. Over the last year, we have been so impressed by the amount of questions and feedback we've had from the Adaptive Cards community.
 
-## Open framework, multiple platforms
-A simple open card format enables an ecosystem of shared tooling, seamless integration between producers and consumers, and native cross-platorm performance on any device.
+We're absolutely humbled by the investment you've been willing to make in us and we want to make sure we can return that to you with a great 1.0 release!
+With today’s announcement, we are thrilled to have five fully supported SDKs and we're super excited to see the creative ways you'll use them.
+
+
+* JavaScript
+* Android
+* iOS
+* UWP
+* .NET
+
+Developers will be able to test these SDKs with Adaptive Cards in the Bot Framework WebChat, Cortana Skills, and for Windows Insiders in Windows Timeline. Check in here for future partner announcements.  Within Microsoft we have amazing partner teams ideating with Adaptive Cards and as a company we've put our full weight behind integrating this into many current and future experiences you'll be seeing soon.
+
+This is just the beginning of the journey for Adaptive Cards.  We're also are actively working on the vNext and as always, we’d love your input, feedback, and suggestions along the way.  Over the next few months we'll be engaging with the community early and often to understand what you need and we also hope to show a sneak peak at Microsoft Build 2018!
+
+Thanks again for all you do - here's to many more releases together!
 
-## Speech enabled from day one
-We live in an exciting era where users can talk to their devices. Adaptive Cards embrace this new world and were designed from the ground up to support these new experiences.
 
-## Tap into a growing ecosystem of content
-It's never been easier to safely integrate UI from a vast network of content producers. With our open-source cross-platform libraries you will have the freedom to create high-performing, great-looking experiences for your users.
 
 ## Learn more at http://adaptivecards.io
-* [Documentation](http://adaptivecards.io/documentation/)
-* [Schema Explorer](http://adaptivecards.io/explorer/)
-* [Sample Cards](http://adaptivecards.io/samples/)
-* [Interactive visualizer](http://adaptivecards.io/visualizer/)
+* [Documentation](https://adaptivecards.io/documentation/)
+* [Schema Explorer](https://adaptivecards.io/explorer/)
+* [Sample Cards](https://adaptivecards.io/samples/)
+* [Interactive visualizer](https://adaptivecards.io/visualizer/)
 
 # Install and Build
 
@@ -43,7 +51,7 @@ There are many ways to [contribute](https://github.com/Microsoft/AdaptiveCards/b
 * [Submit bugs](https://github.com/Microsoft/AdaptiveCards/issues) and help us verify fixes as they are checked in.
 * Review the [source code changes](https://github.com/Microsoft/AdaptiveCards/pulls).
 * Engage with Adaptive Cards users and developers on [StackOverflow](http://stackoverflow.com/questions/tagged/adaptive-cards). 
-* Join the [#adaptivecards](http://twitter.com/#!/search/realtime/%23adaptivecards) discussion on Twitter.
+* Join the [#adaptivecards](https://twitter.com/#!/search/realtime/%23adaptivecards) discussion on Twitter.
 * [Contribute bug fixes](https://github.com/Microsoft/AdaptiveCards/blob/master/CONTRIBUTING.md).
 
 This project has adopted the [Microsoft Open Source Code of Conduct](https://opensource.microsoft.com/codeofconduct/). For more information see