Update README for clarity.

README.md

@@ -4,27 +4,25 @@ This application was developed in partnership with Mind The Gap, Boston, 501(c)3
 
 ## Building The Application ##
 
-This cross-platform app was generated by [Briefcase](https://github.com/pybee/briefcase) - part of [The BeeWare Project](https://pybee.org/.)
-
-First, download the source code and navigate to the project dir.
-
+### Download source code ###
 ```
 git clone https://github.com/JamesVorder/email_nudges.git
 cd ./email_nudges
 ```
+### Set up a virtual environment ###
 
-Then, you'll want to create a [virtual environment](https://docs.python.org/3/library/venv.html).
-
-`python3 -m venv ./.py3env`
-
-You can now activate the virtual environment.
-
-`. ./.py3env/bin/activate`
+```
+python3 -m venv ./.py3env
+. ./.py3env/bin/activate
+```
 
-Finally, install all of the requirements into the virtual environment.
+### Install dependencies ###
 
 `pip install -r requirements.txt`
 
+### Build with Briefcase ###
+This cross-platform app was generated by [Briefcase](https://github.com/pybee/briefcase) - part of [The BeeWare Project](https://pybee.org/.)
+
 Depending on the desired *output*, run one of the following commands from your python3 virtual environment:
 - `python build.py linux -s`
 - `python build.py macos -s`