What happened here: The original repo was a lead-gen funnel disguised as open source — thin outlines with deliberate gaps, designed to push you toward a $200 "consulting call" (crypto/wire only, no refunds, via Telegram DM). We forked it and filled in every gap with real frameworks, real benchmarks, and real templates. 22,000+ lines across 4 languages. No upsell, no CTA, no paywall. Just use it.
Don't read everything — start with what you need right now:
Where are you?
│
├─ "I don't have product-market fit yet"
│ └─→ Read: Foundation (PMF validation, user interviews, pricing)
│
├─ "I have PMF but need to grow"
│ ├─ "I need more users/leads"
│ │ └─→ Read: Growth Engine (PLG, affiliates, content, partnerships)
│ ├─ "I need to close bigger deals"
│ │ └─→ Read: Value Presentation (sales deck, demos, proposals)
│ └─ "I need to track what's working"
│ └─→ Read: Metrics (dashboards, cohorts, experiments)
│
├─ "I'm signing enterprise deals"
│ └─→ Read: Contracts (MSA, SOW, negotiation playbook)
│
├─ "I just got hired as the growth person"
│ └─→ Read: First 90 Days (week-by-week action plan)
│
├─ "I want to avoid common mistakes"
│ └─→ Read: Anti-Patterns (10 failure modes with fixes)
│
└─ "I want to learn more on my own"
└─→ Read: Resources (free newsletters, podcasts, courses)
This isn't a table of contents pretending to be a playbook. Every section has real depth:
| What You Get | Not The Usual... |
|---|---|
| PQL scoring models with point weights and thresholds | "PLG is when the product sells itself" |
| 30-day SDR outreach cadences with 12 touchpoints | "Reach out to leads via multiple channels" |
| Sean Ellis PMF survey with real benchmarks (Slack 51%, Notion 45%) | "Talk to users and find product-market fit" |
| MEDDPICC qualification with discovery questions and red flags | "Use BANT to qualify leads" |
| Actual MSA clause language with liability cap structures | Contract templates full of [PLACEHOLDER] |
| Cohort analysis with SQL examples and interpretation guides | "Track your retention metrics" |
| Commission rate formulas with worked examples | "Design a competitive commission structure" |
| Van Westendorp pricing research methodology | "Price your product competitively" |
| 8 downloadable CSV templates with real sample data | "Build your own spreadsheet" |
| 91-item week-by-week action plan for new growth hires | "Figure it out" |
| Guide | What's Inside |
|---|---|
| Foundation | PMF validation (Sean Ellis, Superhuman engine), user interviews with real questions, pricing strategy, retention & activation, competitive intelligence, community playbooks |
| Growth Engine | PQL scoring models, PLG/SLG handoff workflows, affiliate programs with fraud detection, channel partner tiers, 30-day SDR cadences, MEDDPICC, international expansion |
| Value Presentation | JTBD + Value Proposition Canvas, 9-slide deck with real guidance per slide, ROI calculators, demo best practices, battlecards, proposal writing |
| Contracts | Filled-in SOR/SOW/MSA/NDA templates, actual clause language, SaaS subscription agreements, partner agreements, negotiation playbook by company size |
| Metrics | North Star selection, AARRR with benchmarks, Quick Ratio, Rule of 40, NDR, cohort analysis with SQL, churn prediction, board deck metrics by funding stage, data infrastructure setup |
| 指南 | 内容概览 |
|---|---|
| 奠定基石 | PMF 验证（Sean Ellis、Superhuman 引擎）、用户访谈实战问题、定价策略、留存与激活、竞争情报、社区运营手册 |
| 增长引擎 | PQL 评分模型、PLG/SLG 交接流程、联盟营销反欺诈、渠道合作伙伴分级、30 天 SDR 触达节奏、MEDDPICC、国际化扩张 |
| 价值呈现 | JTBD + 价值主张画布、9 页销售 Deck 逐页指导、ROI 计算器、Demo 最佳实践、竞品攻防手册、提案撰写 |
| 合同模板 | 填写完整的 SOR/SOW/MSA/NDA 模板、实际条款措辞、SaaS 订阅协议、合作伙伴协议、按公司规模的谈判策略 |
| 数据指标 | 北极星指标选择、AARRR 含基准值、Quick Ratio、40 法则、NDR、SQL 队列分析、流失预测、各融资阶段董事会指标、数据基础设施搭建 |
日本語翻訳はネイティブスピーカーによるレビュー歓迎 — PRをお待ちしています
| ガイド | 内容 |
|---|---|
| 基盤構築 | PMF検証、ユーザーインタビュー、価格戦略、リテンション、競合分析、コミュニティ運営 |
| 成長エンジン | PQLスコアリング、PLG/SLGハンドオフ、アフィリエイト、チャネルパートナー、SDRケイデンス、MEDDPICC |
| 価値提示 | JTBD、セールスデック、ROI計算、デモ手法、バトルカード、提案書作成 |
| 契約テンプレート | SOR/SOW/MSA/NDAテンプレート、SaaS契約、パートナー契約、交渉プレイブック |
| データドリブン成長 | ノーススターメトリクス、AARRR、コホート分析、チャーン予測、投資家向けKPI |
한국어 번역은 네이티브 스피커의 리뷰를 환영합니다 — PR을 보내주세요
| 가이드 | 내용 |
|---|---|
| 기반 구축 | PMF 검증, 사용자 인터뷰, 가격 전략, 리텐션, 경쟁 분석, 커뮤니티 운영 |
| 성장 엔진 | PQL 스코어링, PLG/SLG 핸드오프, 제휴 마케팅, 채널 파트너, SDR 케이던스, MEDDPICC |
| 가치 제시 | JTBD, 세일즈 덱, ROI 계산, 데모 베스트 프랙티스, 배틀카드, 제안서 작성 |
| 계약 템플릿 | SOR/SOW/MSA/NDA 템플릿, SaaS 계약, 파트너 계약, 협상 플레이북 |
| 데이터 기반 성장 | 노스스타 메트릭, AARRR, 코호트 분석, 이탈 예측, 투자자 KPI |
The original repo name-dropped these companies without linking sources. Here's where the claims actually come from — read the real thing:
| Company | Claim Used | Actual Source |
|---|---|---|
| HeyGen | "1,800 user interviews to find PMF" | Corrected. The number 1,811 refers to Fiverr spokesperson listings found during market research, not interviews conducted. HeyGen validated demand by selling AI video services on Fiverr before writing code. Now at ~$100M ARR, $500M valuation, 100,000+ businesses. |
| Deel | "Partner program contributing $90M ARR" | Real but outdated. Sourced from a Partnership Leaders webinar with Tai Rattigan. Deel has since surpassed $1B total ARR (Q1 2025), $300M Series E at $17.3B valuation. Partner-attributed ARR is now ~$200M+. Note: Deel is involved in a major corporate espionage lawsuit with Rippling (March 2025), escalated to DOJ investigation (January 2026). |
| Vercel | "'The Frontend Cloud' category creation" | Historically accurate, but Vercel officially pivoted to "The AI Cloud" at Vercel Ship 2025. $300M Series F at $9.3B. v0 has 4M+ users, ~$42M estimated ARR. |
| Supabase | "Build in a weekend, scale to millions" | Tagline is actually "Build in a weekend. Scale to billions." Now at ~$70M ARR (250% YoY growth), $5B valuation, 4M+ developers. Growth fueled by the "vibe coding" wave (Bolt.new, Lovable, Cursor). Real growth story in Craft Ventures' inside account. |
| InVideo | "50% first-order high commission" | That's just their affiliate page: 50% on monthly plans, 25% on annual. It's a commission rate, not a growth insight. |
| Resource | Description |
|---|---|
| First 90 Days | Week-by-week action plan for your first 90 days as a B2B growth hire. 91 checkbox items. Not frameworks — things to actually do. |
| Anti-Patterns | 10 categories of common B2B SaaS growth mistakes with symptoms, root causes, fixes, and diagnostic questions. The stuff consultants "diagnose" for $200/hr. |
| Free Resources | Curated list of free resources that replace any paid consulting call. Newsletters, podcasts, courses, books — all free or with free tiers. |
| Templates | 8 downloadable CSV templates: PQL scoring, customer database, cohort analysis, financial model, competitive battlecard, SDR outreach cadence, experiment tracker, ambassador program. Real sample data included. |
The original repo by Gingiris was structured as a consulting funnel — thin content with deliberate gaps, funneling readers to a $200 Telegram call (crypto/wire only, no refunds). This fork fills in every gap with real frameworks, benchmarks, templates, and actionable depth. No paywalls, no upsells.
Contributions welcome — if you have real-world B2B growth experience to share, open a PR.
MIT License - Use and adapt for your own B2B growth!