Blog: How to brand your startup

[jamesefhawkins]

Changes

Feedback welcome - new blog post

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[andyvan-ph]

@jamesefhawkins do you want feedback on this yet, or still a WIP?

[jtemperton]

Fun read! Some visual examples of things you're talking about throughout would be great. I can help with this. I think doubling-down on the strong opinion of the piece with a stronger hed would be wise. We're basically saying that a lot of startup branding sucks (which is true) but that it absolutely dumb and counterproductive. Let's make that super clear in the hed.

edit: Also, and I might have missed this reading through, but I think the language startups use (or don't) is super important too. Sooooo many startup websites reads like buzzword bingo and it's a huge turn off. Speak the language people actually speak, not weird tech-babble.

[andyvan-ph]

I've done an edit pass on this. I think the copy is 95% there, but I want to do another pass and add some visual elements. Planning to use this in the newsletter in a few weeks' time.