This repository contains the project work for the Lean Startup (2DV614) course at Linnaeus University.
The startup concept, VRG Arena, envisions Kalmar’s first Virtual Reality Center, designed as a social and immersive experience for groups, families, and businesses.
VRG Arena addresses the lack of engaging, social entertainment options in Kalmar.
The mission:
“Where Technology Meets Connection and Memories Are Made.”
- Multiplayer VR games for families, schools, businesses, and friends.
- Safe, high-tech, and easy-to-use environment.
- Flexible booking options (30, 60, 90 minutes).
- Future growth through memberships and scalable franchises.
- Lean Canvas model
- Hypotheses and market validation (Google Trends, competitor analysis)
- Cost & break-even analysis (3–4 months to profitability)
- Funding requirements (500,000 SEK startup capital)
📄 Read the full report
- Vision & customer problem
- Solution and business model
- Market validation and growth strategy
- Capital needs (500,000 SEK for 10% equity)
- Exit strategies: acquisition, franchise, or merger
📄 View the presentation
🎥 Watch the VRG Arena Concept Video
A simple prototype demonstrating user bookings and admin management.
Features:
- Income calculation
- View & filter bookings (by date/status)
- Statistics with charts
- Export to CSV/PDF
- Delete bookings (with confirmation)
- Logout functionality
Features:
- Book VR sessions (choose date, time, people, game type)
- Booking confirmation with PDF export
- Simulated payment
- Printable receipts
- HTML / CSS / JavaScript
- Prototype booking system with mock data
- Export and visualization libraries for CSV/PDF and charts
Through this project we practiced:
- Lean Canvas modeling
- Hypothesis-driven validation (customer problem, pricing, demand)
- Business and financial planning for startups
- Pitch deck preparation for investors
- Developing a working prototype to demonstrate the concept