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To identify the target customer, I divided the customers into 4 different categories based on spending scores and 6 different categories based on annual income, and further based on behavioral patterns and life cycle.

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Clustering---Customer_Segmentation

To identify the target customer, I divided the customers into 4 different categories based on spending scores and 6 different categories based on annual income, and further based on behavioral patterns and life cycle.

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To identify the target customer, I divided the customers into 4 different categories based on spending scores and 6 different categories based on annual income, and further based on behavioral patterns and life cycle.

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