Google Data Analytics Capstone Project for "Cyclistic" This is my case study for a Google Data Abalytics capstone project.
The bike share company "Cyclistic" wants to convert their daily and single ride users into "Members", annuual subscribers. As a junior data analyst on their marketing team, I've been tasked with analyzing the data and creating a presentation to executives that communicates my findings and offers recommendation.
I've included a written report and Powerpoint presentation.
This is my first attempt at the capstone but a similar project exists as well which contains the same data. It will act as an updated version of this project once posted