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Sales Intelligence Platform

AI-powered digital advertising campaign management platform that revolutionizes campaign creation and optimization across LinkedIn Ads and Google Ads platforms.

Overview

The Sales Intelligence Platform is an enterprise-grade solution that addresses the complex, time-consuming process of creating effective advertising campaigns by automating campaign structure generation, audience targeting, and performance optimization.

Key Features

  • AI-powered campaign structure generation
  • Multi-platform campaign management (LinkedIn & Google Ads)
  • Real-time performance analytics and optimization
  • Secure authentication and authorization
  • Comprehensive monitoring and observability

Performance Metrics

  • Campaign creation time reduction: 80%
  • Campaign performance improvement: 40%
  • Target response time: <100ms
  • System availability: 99.9%

Architecture

System Components

C4Context
    title System Context Diagram
    
    Person(user, "Platform User", "Digital marketer, advertiser, or agency")
    System(sip, "Sales Intelligence Platform", "AI-powered campaign creation and optimization system")
    
    System_Ext(linkedin, "LinkedIn Ads", "Ad campaign platform")
    System_Ext(google, "Google Ads", "Ad campaign platform")
    System_Ext(crm, "CRM Systems", "HubSpot/Salesforce")
    System_Ext(analytics, "Analytics Platforms", "Campaign performance data")
    
    Rel(user, sip, "Creates and manages campaigns")
    Rel(sip, linkedin, "Manages ad campaigns")
    Rel(sip, google, "Manages ad campaigns")
    Rel(sip, crm, "Syncs customer data")
    Rel(sip, analytics, "Tracks performance")
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Technology Stack

  • Frontend: Next.js 14.0.0, React 18.2.0, TypeScript 5.0.0
  • Backend: Node.js 18 LTS, Python 3.11+
  • Database: PostgreSQL 15+
  • Cache: Redis 7.0+
  • Infrastructure: AWS EKS, Terraform
  • Monitoring: Prometheus, Grafana, ELK Stack

Getting Started

Prerequisites

  • Node.js >= 18.0.0
  • Docker >= 24.0.0
  • AWS CLI v2.0+
  • kubectl v1.27+
  • Terraform v1.5.0+

Installation

  1. Clone the repository:
git clone <repository_url>
cd sales-intelligence-platform
  1. Install dependencies:
# Backend services
cd src/backend
npm install

# Frontend application
cd src/web
npm install
  1. Configure environment variables:
# Backend services
cp .env.example .env

# Frontend application
cp .env.local.example .env.local
  1. Start development environment:
# Start backend services
docker-compose up -d

# Start frontend application
cd src/web
npm run dev

Development

Project Structure

├── src/
│   ├── backend/           # Backend microservices
│   │   ├── api-gateway/   # API Gateway service
│   │   ├── auth-service/  # Authentication service
│   │   ├── ai-service/    # AI/ML service
│   │   └── shared/        # Shared utilities and types
│   └── web/              # Frontend application
├── infrastructure/       # Infrastructure as Code
│   ├── terraform/       # Terraform configurations
│   └── docker/          # Docker configurations
└── docs/               # Documentation

Available Commands

# Development
npm run dev          # Start development server
npm run build        # Build production bundle
npm run test         # Run tests
npm run lint         # Run linting

# Infrastructure
terraform init       # Initialize Terraform
terraform plan      # Preview infrastructure changes
terraform apply     # Apply infrastructure changes

Deployment

Production Deployment

  1. Build application:
npm run build
  1. Deploy infrastructure:
cd infrastructure/terraform/aws
terraform init
terraform apply
  1. Deploy application:
kubectl apply -f k8s/

Environment Configuration

Required environment variables:

  • NODE_ENV: Environment (development/staging/production)
  • AWS_REGION: AWS region for deployment
  • DB_HOST: PostgreSQL database host
  • REDIS_HOST: Redis cache host
  • API_KEY: Platform API key

Security

Security Features

  • JWT-based authentication with refresh tokens
  • Role-based access control (RBAC)
  • API rate limiting
  • Data encryption at rest and in transit
  • Regular security audits

Compliance

  • GDPR compliance
  • SOC 2 compliance
  • Platform-specific policy compliance
  • Regular security assessments

Monitoring

Observability Stack

  • Prometheus for metrics collection
  • Grafana for visualization
  • ELK Stack for log aggregation
  • Jaeger for distributed tracing

Health Checks

  • /health endpoint for each service
  • Kubernetes liveness/readiness probes
  • Automated alerting
  • Performance monitoring

Support

Documentation

Contributing

  1. Fork the repository
  2. Create a feature branch
  3. Submit a pull request

License

Proprietary - All rights reserved

About

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