VendFI Analytics: See What's Working, Fix What's Not ||

Our Solution

Finance performance analytics for UK equipment vendors – a vendor‑side view of how finance is really affecting your sales. Full finance performance telemetry filter by product, channel, customer segment, geography, and time. See what's working, understand what's not, optimize everything.

What It Does

1. **Clear view of how many orders use finance and how that’s changing over time.
2. **Product / category / manufacturer breakdown of financed sales and approval rates.
3. **Term and deal‑size breakdown (which terms work, which don’t).
4. **Finance impact on AOV and revenue share.
5. **A simple funnel from applications to approvals and funded deals (where data allows).
6. **3–5 concrete changes you can make to your offers or flows.

What Vendors See

Instead of raw spreadsheet data:

ORD001, 2024-11-15, MacBook Pro, £1899, yes, 24, approved
ORD002, 2024-11-16, iPad Pro, £1249, yes, 36, declined
ORD003, 2024-11-17, MacBook Air, £999, no, ...

They get professional and deep insights:

📊 Finance Performance Dashboard

💰 Key Metrics (Last 90 Days)
• 63.5% of customers chose finance (up from 58% last month)
• 82.3% approval rate (industry average: 75%)
• Customers using finance spend £243 more on average

🏆 Top Financed Products
1. MacBook Pro 14" - 45 financed orders, 87% approved
2. iPad Pro 12.9" - 32 financed orders, 84% approved
3. MacBook Air 15" - 28 financed orders, 79% approved

⚠️ Opportunities
• Mac Studio has high interest (71% select finance) but low approval (58%)
  → Consider reviewing pricing or eligibility criteria

📆 Optimal Terms
• 24-month term: 52 applications, 81% approval → Make this default
• 36-month term: 34 applications, 73% approval
• 48-month term: 12 applications, 67% approval

💡 Recommendations
→ Promote finance more prominently - customers using it spend 22% more
→ Make 24-month the default term to maximize approvals
→ Review Mac Studio pricing - high interest but approval issues

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Why Vendors Love It

Works with Any Data Format

Most vendors have messy data:

• Different column names ("Order ID" vs "Deal Reference" vs "Transaction")
• Multiple date formats (15/11/2024 vs 2024-11-15)
• Inconsistent statuses ("APPROVED" vs "Funded" vs "OK")

VendFI handles it all automatically. No data cleanup required.

Instant Value

• Upload CSV → Get report in under 30 seconds
• No integration, no IT team, no waiting
• Works with exports from Shopify, WooCommerce, PropelPay, or any system

Actionable, Not Just Pretty

Every report includes:

• Specific recommendations ("Make 24-month your default term")
• Friction hotspots (products with high interest but low approval)
• Trend analysis (is finance adoption improving?)
• Benchmarks (how you compare to peers)

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