Add account-signals skill for sales-trigger intelligence briefs

[ZLeventer]

What does this PR do?

Adds a new account-signals skill that surfaces ZoomInfo Scoops and News as a prioritized sales-trigger intelligence brief for any company.

Type of change

• New skill

Skills affected

skills/account-signals/ (new)

ZoomInfo tools used

• lookup — resolves valid enum values before searching
• enrich_companies — baseline firmographic context to anchor signal analysis
• search_scoops — leadership changes, funding, expansions, layoffs, strategic initiatives filtered by company + date range + signal type
• enrich_news — recent press coverage for the account

Why this skill

Scoops are one of ZoomInfo's most-used features for timing outreach — leadership changes alone are cited as the #1 sales trigger by ZoomInfo's own research. Despite search_scoops being available as an MCP tool, there was no skill in the plugin that made it accessible via natural language in Cowork.

Key features

• Signal type filtering: user can focus on leadership, funding, expansion, layoffs, initiatives, or all
• Date range support: last 30 days, 90 days, this quarter
• Account temperature score: Hot / Warm / Cool based on signal volume and recency
• Top 3 actionable signals with sales implication and recommended outreach angle per signal
• Outreach recommendations: best entry point, best persona to contact, example subject line tied to a specific signal

Testing

Skill structure and workflow logic validated against ZoomInfo Scoops API documentation and scoopType / scoopTopic field behavior. End-to-end Cowork testing pending credential access.

Entitlements required

Requires a ZoomInfo account with Scoops and News data enabled.

Checklist

• Skill directory name matches name in frontmatter
• description is clear and action-oriented
• Uses lookup-first pattern
• Output format explicitly defined
• Fallback (no signals returned) documented
• Data source caveats noted