I am Andrey Pyanzin, Product Owner for Shop Builder Platform.
My focus is platform products, developer ecosystems, experimentation, and analytics. Right now my work is connected with Shop Builder: a platform direction for building and customizing game commerce experiences.
The long-term idea is close to Shopify Apps for the gaming industry: a flexible foundation where internal teams, game developers, and third-party creators can build, extend, and reuse commerce solutions faster.
| Direction | Focus |
|---|---|
| Shop Builder Platform | Shared foundation for game commerce web experiences |
| Platform strategy | Extensibility, adoption, self-service growth, launch speed |
| Developer experience | APIs, SDKs, docs, sandbox flows, onboarding paths |
| No-code and low-code | Customization systems for business users, designers, and integrators |
| Experimentation | A/B testing, metrics design, decision quality, analytics loops |
| Partner enablement | Clear intake, reusable solutions, faster go-live paths |
| Step | Output |
|---|---|
| 1. Define the user problem | Clear segment, pain, expected behavior change |
| 2. Prototype fast | Small working version before heavy planning |
| 3. Measure behavior | Practical metrics, not vanity dashboards |
| 4. Iterate with evidence | Keep what improves the system, remove what does not |
- Platform ecosystems and extension models
- AI-assisted product development
- Game commerce infrastructure
- Analytics and experimentation
- Entrepreneurship and new product discovery