TikTok hashtag analysis toolset

The tool helps to download posts and videos from TikTok for a given set of hashtags over a period of time. Users can create a growing database of posts for specific hashtags which can then be used for further hashtag analysis. It uses the TikTokApi Python package to download the posts and uses yt-dlp to download the videos.

Pre-requisites

1. Make sure you have Python 3.9 or a later version installed
2. Install the tool with pip: pip install tiktok-hashtag-analysis
   • Alternatively you can install directly from the latest version on GitHub: pip install git+https://github.com/bellingcat/tiktok-hashtag-analysis
3. Make sure Playwright is properly installed by running the command python -m playwright install

You should now be ready to start using it.

About the tool

Command-line arguments

usage: tiktok-hashtag-analysis [-h] [--file FILE] [-d] [--number NUMBER] [-p] [-t] [--output-dir OUTPUT_DIR] [--config CONFIG] [--log LOG] [--limit LIMIT] [-v] [--headed] [hashtags ...]

Analyze hashtags within posts scraped from TikTok.

positional arguments:
  hashtags              List of hashtags to scrape

optional arguments:
  -h, --help            show this help message and exit
  --file FILE           File name containing list of hashtags to scrape
  -d, --download        Download video files corresponding to scraped posts
  --number NUMBER       The number of co-occurring hashtags to analyze
  -p, --plot            Plot the most common co-occurring hashtags
  -t, --table           Print a table of the most common co-occurring hashtags
  --output-dir OUTPUT_DIR
                        Directory to save scraped data and visualizations to
  --config CONFIG       File name of configuration file to store TikTok credentials to
  --log LOG             File to write logs to
  --limit LIMIT         Maximum number of videos to download for each hashtag
  -v, --verbose         Increase output verbosity
  --headed              Don't use headless version of TikTok scraper

Structure of output data

$ tree ../data
../data
├── london
│   ├── plots
│   ├── posts.json
│   └── media
├── newyork
│   ├── plots
│   ├── posts.json
│   └── media
└── paris
│   ├── plots
│   ├── posts.json
│   └── media

The data folder contains all the downloaded data as shown in the tree diagram above.

• Each hashtag has a folder with two subfolders plots and media that store plots of the most common co-occurring hashtags, and media downloaded from the posts. The posts are stored in the posts.json file, and downloaded media is stored as .mp4 files (for videos) or audio and image files (for image galleries) in the media folder.

How to use

Post downloading

Running the tiktok-hashtag-analysis command with the following options will scrape posts that contain the hashtags #london, #paris, or #newyork:

tiktok-hashtag-analysis london paris newyork

and will produce an output similar to the following log:

$ tiktok-hashtag-analysis download london paris newyork
Hashtags to scrape: ['london', 'paris', 'newyork']
Scraped 963 posts containing the hashtag 'london'
Scraped 961 posts containing the hashtag 'paris'
Scraped 940 posts containing the hashtag 'newyork'
Successfully scraped 2864 total entries

• The list of hashtags to scrape is specified as a positional argument

Video downloading

Running the tiktok-hashtag-analysis script with the following options will scrape trending posts containing the hashtag #london: tiktok-hashtag-analysis london --download

• The --download flag specifies that video files for scraped posts should be downloaded

Note that video downloading is a time and data rate consuming task, as a result we recommend using one hashtag at a time when using the --download flag to avoid complications.

Analyzing results

Most common co-occurring hashtags

In addition to scraping data and downloading media, the tiktok-hashtag-analysis script can also analyze the frequencies of the most common co-occurring hashtags in a given set of posts.

Assume we want to analyze the 20 most frequently co-occurring hashtags in the downloaded posts of the #london hashtag.

• The results can be plotted and saved as a PNG file by executing the following command:

  tiktok-hashtag-analysis london --number 20 --plot

  which will produce a figure similar to that shown below:

  

  In the above plot, the highest occurrence is the #fyp hashtag, which is tagged in more than half of all posts containing the #london hashtag.

• The results can be displayed in tabular form by executing the following command:

  tiktok-hashtag-analysis london --number 20 --table

  which will produce a terminal output similar to the following:

  Co-occurring hashtags for #london posts
  Rank     Hashtag                        Occurrences     Frequency      
  0        london                         881             1.0000
  1        fyp                            399             0.4529
  2        uk                             174             0.1975
  3        foryou                         168             0.1907
  4        viral                          152             0.1725
  5        foryoupage                     137             0.1555
  6        fypシ                           73              0.0829
  7        funny                          54              0.0613
  8        tiktok                         43              0.0488
  9        trending                       43              0.0488
  10       british                        41              0.0465
  11       england                        38              0.0431
  12       xyzbca                         34              0.0386
  13       fy                             33              0.0375
  14       usa                            33              0.0375
  15       love                           29              0.0329
  16       comedy                         25              0.0284
  17       royalfamily                    23              0.0261
  18       queen                          23              0.0261
  19       queenelizabeth                 22              0.0250
  Total posts: 881
  

  The Frequency column shows the ratio of the occurrence to the total number of downloaded posts.

Contributing

To run the build-in tests in the tests/ directory, first install the test dependency packages:

pip install .[dev]

and then run the tests using the following command:

pytest

This repo uses black to format source code and mypy for static type checking. Before submitting a pull request, please run both tools on the source code.