Add comprehensive linkbuilding strategy for Renegade Solar

[stefan-burke]

Summary

Added a detailed linkbuilding and SEO strategy document for Renegade Solar, outlining current online presence, quick wins, directory opportunities, and a prioritised action plan for improving search visibility and local authority.

Key Changes

• Current state audit: Documented existing listings across accreditation bodies (Checkatrade, TrustMark, NAPIT, HIES, MCS), social platforms, and review sites, identifying critical gaps (notably missing Google Business Profile)
• Quick wins: Prioritised zero-cost improvements to existing mentions (NAPIT contact details, SolarReviews reviews, LinkedIn optimisation)
• Directory gap analysis: Identified 20+ free and paid directories where competitors are listed but Renegade Solar is not (Bark, Renewable Energy Hub, CompareMySolar, Trustpilot, Which? Trusted Traders, etc.)
• Competitor benchmarking: Analysed what local competitors (Solarus Energy, Atlantic Renewables, P4 Solar) have that Renegade lacks, including accreditations and directory presence
• Content & PR opportunities: Outlined guest posting targets, case study angles, and local link-building approaches
• Actionable roadmap: Structured 20-point plan across three tiers (immediate, 1-2 months, ongoing) with tracking methodology

Notable Details

• Emphasises quality over quantity, focusing on high-authority local links (Which? Trusted Traders, Green Economy Marketplace) rather than spam submissions
• Highlights Google Business Profile as the single highest-impact action
• Includes specific competitor names and their directory presence for direct comparison
• Provides consistent NAP (Name, Address, Phone) guidance to avoid search engine confusion
• Suggests accreditation gaps to investigate (OZEV, CHAS, RECC) that could generate additional backlinks

https://claude.ai/code/session_018wkkohTvDLJLo6FsYfamp2