Create website schemas that define your business or organization. All examples are in JSON-LD format. To include in your website code, you have to indicate you want to load a script like this: <script type="application/ld+json">The code here</script> In production mode, you ought to minify the "code". You can go to https://codebeautify.org/jsonminifier to accomplish this. Exclude the "<script type application/ld+json"> and ending </script> from the minification. Just the content of the code.
I created the organization schema on the homepage. All others link to it. View ➡
Includes additional details about the company including ISICV4 code. ISIC stands for International Standard Industrial Classification of All Economic Activities. This would be flexing linked data to further define your company's entity. A little known attribute defines the skill/expertise to be inferred about this entity. View ➡
Frequently Asked Questions attempts to answer questions about the brand / entity for SERP. Often displayed as a rich snippet in vanity searched for your entity name. Here is an example of what that rich snippet may look like if eligible to display. View ➡
Contact pages are often the "call to action". Contact Page converts to rich snippets about your company and can be displayed in the knowledge panel about your entity. View ➡
Getting key persons of your organization into SERP knowledge panels are not as difficult as one might think. Tell google about new pages by following https://www.google.com/ping?sitemap=https://www.example.com/?url=https://www.website.com/sitemap.xml I would suggest you add an entry to your robots.txt with a line that reads: Sitemap: http://www.example.com/sitemap.xml
When the side panel begins to show for each person, Follow the guidelines at https://brandee.edu.vn/glossary/6325583-websearch-en/ after your Person entities are created and displaying to further tweak them. How much detail you put into the person is up to you. Go to https://schema.org/Person to see things I omitted. Ask in the discussions how to add it. View ➡