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Open Source GTM

A community directory of public repos for GTM teams and GTM engineers.

This list covers products, agent skills, libraries, templates, and learning resources for sales, marketing, RevOps, customer success, and growth workflows.

Inclusion bar:

  • Every entry has a public repo.
  • Software sections require a verified OSI-approved license.
  • Mixed-license, fair-code, and source-available tools are separated under Source-available.
  • Content sections also require a verified license from the repo itself.
  • Archived or clearly unmaintained repos are excluded.

Contents

Products

CRM & Sales

  • Frappe CRM - Open CRM for leads, contacts, pipelines, and account workflows. GitHub stars
  • SuiteCRM - Self-hosted CRM for sales, service, and marketing operations. GitHub stars
  • EspoCRM - CRM for accounts, contacts, deals, and workflow automation. GitHub stars
  • Krayin CRM - Laravel CRM for lead, pipeline, contact, and follow-up management. GitHub stars
  • IDURAR ERP CRM - ERP and CRM app for sales, invoicing, and customer workflows. GitHub stars
  • Dolibarr - ERP and CRM for contacts, quotes, orders, invoicing, and small-team operations. GitHub stars
  • Odoo - Business suite with CRM, pipeline, quoting, and sales apps. GitHub stars
  • OroCRM - CRM application for sales teams, accounts, and customer data. GitHub stars
  • metasfresh - Open ERP with CRM, quoting, orders, and inventory workflows. GitHub stars
  • iDempiere - Community ERP and CRM suite for sales, finance, and operations. GitHub stars
  • ADempiere - ERP and CRM suite maintained as an open community project. GitHub stars
  • ERPNext - ERP with CRM, quoting, sales, and service modules. GitHub stars

Marketing & Email

  • Mautic - Marketing automation for campaigns, forms, segments, and email journeys. GitHub stars
  • Listmonk - Newsletter and mailing list manager for self-hosted campaigns. GitHub stars
  • Dittofeed - Customer messaging automation across email, SMS, push, WhatsApp, and Slack. GitHub stars
  • Mailtrain - Self-hosted newsletter platform for campaign sending and subscriber lists. GitHub stars
  • BillionMail - Self-hosted email marketing and newsletter stack. GitHub stars

Analytics & Product Data

  • Matomo - Web and product analytics with self-hosted reporting and privacy controls. GitHub stars
  • Umami - Privacy-focused web analytics with self-hosted dashboards and event tracking. GitHub stars
  • Rybbit - Self-hosted web analytics alternative to Google Analytics. GitHub stars
  • OpenPanel - Product and web analytics for event tracking and self-hosted dashboards. GitHub stars
  • Multiwoven - Reverse ETL for syncing warehouse data back into GTM tools. GitHub stars
  • Jitsu - Segment-style event pipeline for routing customer and product data. GitHub stars
  • Zingg - Identity resolution and deduplication for customer data. GitHub stars

Outreach & Engagement

  • Cal.com - Scheduling infrastructure for booking demos, handoffs, and meetings. GitHub stars
  • HeyForm - Form builder for lead capture, surveys, and onboarding flows. GitHub stars
  • Greenware - Website form lead routing for Clay-powered backends. GitHub stars

Customer Success & Support

  • Zammad - Helpdesk system for tickets, agents, and support inboxes. GitHub stars
  • FreeScout - Shared inbox and help desk for email-based customer support. GitHub stars
  • LibreDesk - Omnichannel support desk with live chat and email in one binary. GitHub stars
  • GOFLY Live Chat - Self-hosted live chat for website support conversations. GitHub stars

Agent Skills

  • Codebound - Skill for standing up a GTM engineering stack on Vercel. GitHub stars
  • AI Marketing Skills - Marketing skills for growth experiments, pipeline work, outbound, SEO, and content ops. GitHub stars
  • Aaron Marketing Skills - Marketing skill library for SEO, paid, email, launch, and brand workflows. GitHub stars
  • Claude SEO - Claude skill pack for technical SEO, schema, GEO, local SEO, and reporting. GitHub stars
  • Claude Ads - Claude skill pack for paid ads audits and optimization across major ad platforms. GitHub stars
  • Marketing Skills - Marketing skills for Claude Code and AI agents covering CRO, copywriting, SEO, analytics, and growth engineering. GitHub stars
  • GTM Cheat Codes - Installable GTM skills for campaign planning, CRM context, and proof workflows. GitHub stars
  • Apollo Operator - Claude Code skill system for Apollo outbound targeting, list building, sequences, deliverability, and iteration. GitHub stars
  • Cold Outbound Skills - Claude Code skills for cold email strategy, infrastructure, list building, copy, sending, and campaign iteration. GitHub stars
  • Rudder Agent Skills - Agent skills for tracking plans, transformations, profiles, and RudderStack operations. GitHub stars
  • OpenDirectory - Marketing-focused agent skills for founders running GTM work themselves. GitHub stars

Libraries, CLIs & Tools

  • Rowbound - CLI and MCP server for Google Sheets enrichment workflows. GitHub stars
  • Wedge - Chrome extension for sending data into Clay. GitHub stars
  • Mold - Webhook bridge for chaining Clay tables. GitHub stars
  • Stockpile - Enrichment cache for GTM data workflows. GitHub stars
  • gtm-pipeline - Runtime for turning campaign briefs into qualified, enriched, sequencer-ready contact lists. GitHub stars
  • Meltano - Code-first ELT engine for feeding GTM warehouses and reporting stacks. GitHub stars
  • Apache Superset - BI dashboards for pipeline, funnel, and revenue reporting. GitHub stars
  • SurveyJS - Form and survey library for lead capture and feedback flows. GitHub stars

Templates & Playbooks

Learning & Curated Lists

Source-available

  • Twenty - CRM alternative to Salesforce and HubSpot. AGPLv3 with commercial enterprise files.
  • Vtiger CRM - CRM for leads, pipeline, contacts, and support workflows. Sugar Public License 1.1.2.
  • Formbricks - Survey and feedback platform. Mixed AGPLv3, MIT, and enterprise modules.
  • Chatwoot - Omnichannel support desk. MIT core with an enterprise directory.
  • Activepieces - Workflow automation platform. MIT core with enterprise packages.
  • PostHog - Product analytics, feature flags, surveys, and CDP. MIT core with an ee/ directory.
  • GrowthBook - Feature flags, experimentation, and analytics. MIT core with the GrowthBook Enterprise License.
  • OpenReplay - Session replay and product analytics. Mixed AGPLv3, MIT, and ee/ code.
  • Airbyte - ELT and connector platform. Elastic License 2.0.
  • n8n - Workflow automation with AI and integrations. Sustainable Use License.
  • Snowplow - Customer data infrastructure for behavioral event streams. Snowplow Limited Use License Agreement.
  • RudderStack - Customer data pipeline and Segment alternative. Elastic License 2.0.
  • Countly - Analytics and engagement platform. Countly Lite License.
  • Metabase - BI and embedded analytics. AGPL core with the Metabase Commercial License.
  • Laudspeaker - Customer engagement and onboarding platform. AGPLv3 core with an ee/ directory.
  • Message Decision Packs - CLI and agent plugin for GTM message decision and context packs. Elastic License 2.0.
  • GTM Developer Tools Knowledge Graph - Interactive map of GTM developer tools. README-stated MIT viewer with underlying data and methodology attributed to adamgtm.com.
  • Team OS Example Repo - Example team knowledge base for AI-assisted product and growth work. CC BY-NC 4.0.

Contributing

See CONTRIBUTING.md.

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