This SGTM template variable replaces sensitive data (names, emails, addresses, etc.) with the string [*redacted*] from URLs. Choose page_location, page_referrer, or your custom input. Select predefined values or define your own.
- Page Location: Uses
page_locationfrom event data object - Page Referrer: Uses
page_referrerfrom event data object - Custom URL: Allows you to specify any URL
Each category redacts multiple related parameters:
| Category | Parameters Redacted (Case-insensitive) |
|---|---|
| Name | name, firstname, lastname, fullname |
| email, e-mail, mail | |
| Phone | phone, phonenumber, mobile, tel |
| Address | address, streetaddress, addressline1, addressline2 |
| Location | city, state, zip, zipcode, postalcode, country |
| Payment | creditcard, cardnumber, ccnumber, cvv, expdate |
| Identifiers | ssn, socialsecurity, taxid, passport, driverlicense |
| User Account | username, password, accountid, userid, login |
| Health | medicalid, insuranceid, healthplan, condition |
| Demographics | age, gender, dob, dateofbirth, birthdate |
Add any additional parameters not covered by the predefined categories.
Use this variable to remove PII from page_location & use it in SGTM Transformation to forward the redacted page_location to GA4.
Original URL:
https://gtm.localserver/?purpose=praba-test&src=test+page&loanAmount=1000&cname=John+Doe&firstName=John&lastname=Doe&email=john.doe%40example.com&streetAddress=123+Main+St&city=New+York&state=NY&zipCode=10001&phoneNumber=1234567890&ctry=USA
After processing:
https://gtm.localserver/?purpose=praba-test&src=test+page&loanAmount=1000&cname=[*redacted*]&firstName=[*redacted*]&lastname=[*redacted*]&email=[*redacted*]&streetAddress=[*redacted*]&city=[*redacted*]&state=[*redacted*]&zipCode=[*redacted*]&phoneNumber=[*redacted*]&ctry=[*redacted*]
Contributions are welcome! Please feel free to submit a Pull Request.
- Fork the repository
- Create your feature branch (
git checkout -b feature/amazing-feature) - Commit your changes (
git commit -m 'Add some amazing feature') - Push to the branch (
git push origin feature/amazing-feature) - Open a Pull Request