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What is the value of this and can you measure success?
We work with IPSOS Mori to categorise content, enabling advertisers to measure pageviews and assess audience reach. Success is measured by ensuring accurate content tag mappings in their reports.
What does this change?
This PR adds a new content tag, "The Filter," to the existing IPSOS Mori mapping file. This ensures that content related to "The Filter" is accurately categorised and reported.
This updates and amends the previous
the-filter
We can look at the third-party script provided by Ipsos MOR, from Ipsos MORI's servers based on the locale and other parameters.
This should be
t=thefilter
Screenshots
The filter is structured and should be for both
fronts
andarticles
:Tested on CODE:
Front:
theguardian.com/uk/thefilter
Article:
https://m.code.dev-theguardian.com/food/article/2024/dec/26/best-champagne-sparkling-wine
Checklist