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Agent SEO

A Claude Code plugin for creating, analyzing, and optimizing SEO content. Research topics, write long-form articles, humanize AI content, fact-check claims, and track performance.

Installation

In Claude Code, run:

/plugin marketplace add ivankuznetsov/claude-seo
/plugin install agent-seo@ivankuznetsov-claude-seo

Ruby dependencies install automatically on first session start (if Ruby is available).

Requirements

  • Claude Code
  • Ruby 3.0+ with Bundler (optional — needed for analysis tools only)

What works without Ruby?

All core commands work without Ruby: research, write, humanize, fact-check, optimize, rewrite, analyze-existing. These are prompt-driven and use web search.

Ruby is only needed for the analysis CLI tools: seo-keywords, seo-readability, seo-quality, seo-intent, seo-scrub. These provide keyword density scoring, readability metrics, and content scrubbing.

Commands

Command Description
/seo:research [topic] Keyword research with web search
/seo:write [topic] Write SEO-optimized article (2000-3000+ words)
/seo:humanize [file] Remove AI writing patterns
/seo:fact-check [file] Verify claims using web search
/seo:optimize [file] Final SEO optimization
/seo:rewrite [topic] Update existing content
/seo:analyze-existing [URL] Analyze content for improvements
/seo:scrub [file] Remove AI watermarks
/seo:data [type] Fetch GA4/GSC/DataForSEO data
/seo:performance-review Content performance analysis

Workflow

/seo:research cloud storage        # Research keywords and competitors
/seo:write cloud storage           # Write 2,500+ word article
/seo:humanize drafts/cloud-*.md    # Remove AI patterns
/seo:fact-check drafts/cloud-*.md  # Verify claims with web search
/seo:optimize drafts/cloud-*.md    # Final SEO polish

Each step builds on the previous. Research saves a brief, write loads it automatically. Humanize, fact-check, and optimize work on the saved draft.

For existing content:

/seo:analyze-existing https://site.com/old-article
/seo:rewrite old article topic
/seo:humanize rewrites/[article].md
/seo:fact-check rewrites/[article].md

Features

AI Humanization

Detects and removes 24 AI writing patterns based on Wikipedia's AI Cleanup guidelines:

  • Inflated language ("pivotal", "testament", "crucial")
  • AI vocabulary ("Additionally", "landscape", "delve")
  • Em-dash overuse and copula avoidance
  • Sycophantic tone and filler phrases

Ruby Analysis Tools

Run directly or used automatically by commands:

seo-keywords --file article.md --keyword "podcast tips" --json
seo-readability --file article.md --json
seo-quality --file article.md --keyword "podcast tips" --json
seo-intent --keyword "how to start a podcast"
seo-scrub --file article.md --output cleaned.md

Quality Targets

  • Keyword density: 1-2%, placed in H1, first 100 words, 2-3 H2s
  • Internal links: 3-5, external links: 2-3 authoritative sources
  • Reading level: 8th-10th grade, sentences: 15-20 words avg
  • Meta title: 50-60 chars, description: 150-160 chars

Configuration

Context Files

Customize in context/ for your brand:

File Purpose
brand-voice.md Tone, messaging, vocabulary
writing-examples.md Style reference articles
style-guide.md Editorial standards
seo-guidelines.md SEO requirements
target-keywords.md Keyword priorities
internal-links-map.md Internal linking targets

Data Sources (Optional)

# Google Analytics 4
export GA4_PROPERTY_ID="your-property-id"
export GA4_CREDENTIALS_PATH="path/to/credentials.json"

# Google Search Console
export GSC_SITE_URL="https://yoursite.com"
export GSC_CREDENTIALS_PATH="path/to/credentials.json"

# DataForSEO
export DATAFORSEO_LOGIN="your-login"
export DATAFORSEO_PASSWORD="your-password"

# Ahrefs (via MCP server)
export AHREFS_API_KEY="your-api-key"

Project Structure

agent-seo/
├── .claude-plugin/
│   ├── plugin.json          # Plugin manifest
│   └── marketplace.json     # Marketplace catalog
├── skills/seo/SKILL.md      # Skill definition
├── commands/                # Slash commands (seo:*)
├── agents/                  # Analysis agents
├── hooks/hooks.json         # Auto-install deps on session start
├── scripts/ensure-deps.sh   # Dependency installer
├── data_sources/ruby/       # Ruby analysis tools
├── context/                 # Brand configuration
├── drafts/                  # Work in progress
├── published/               # Final content
├── rewrites/                # Updated content
└── research/                # Research briefs

Running Tests

cd data_sources/ruby
bundle exec ruby -Ilib:test test/*_test.rb

License

MIT


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