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Alcohol Consumption in Russia Dataset

Project Brief

Your company owns a chain of stores across Russia that sell a variety of types of alcohol. The company recently ran a wine promotion in Saint Petersburg that was very successful. Due to the cost to the business, it isn’t possible to run the promotion in all regions. The marketing team would like to target 10 other regions that have similar buying habits to Saint Petersburg where they would expect the promotion to be similarly successful and need help determining which regions they should select.

Data

Dataset has 1615 rows and 7 columns. Keys for columns:

"year" - year (1998-2016)

"region" - name of a federal subject of Russia. It could be oblast, republic, krai, autonomous okrug, federal city and a single autonomous oblast

"wine" - sale of wine in litres by year per capita

"beer" - sale of beer in litres by year per capita

"vodka" - sale of vodka in litres by year per capita

"champagne" - sale of champagne in litres by year per capita

"brandy" - sale of brandy in litres by year per capita

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