2020 2021

2020-2021

1. Joomla 4 Launch

• Work on a strategy for brand positioning (see point 4)

• Announcement of Joomla 4 release worldwide

• Release announcements

• Newsletters

• Teasing campaign

• Landing Page copywriting

• Ads campaign

• Videos

• Press Release

• Post-release campaign

• Shop products

• D-Day event

2. Newsletters – There is a team working on this already (Josean and Andrea + others’ help)

• Joomla 4 Newsletter will be sent out prior to a new release

• Garner more subscribers. (see point 4)

• To make this more effective in this newsletter we will include news about Joomla 3.9.x and general Joomla news

3. Web traffic –

• Increase visits and downloads on the website

• Brand positioning

4. Campaigns and strategies - we need to have a team to define strategies and measure results, this will also help the social media team with their own campaigns.

• Work with the market research team to define a clear target to lead the software towards user needs

• Campaigns and strategies for J4 Launch

• Increasing the Newsletter subscriptions,

• Increasing traffic to the website

5. Analysis and Defining our audience

• We need to define an audience together with production. This should help define the focus and path of the software

• Polls to identify what users want in Joomla

• reports of marketing efforts