docs update

README.md

@@ -1,12 +1,13 @@
+[![gatsby-plugin-matomo](https://raw.githubusercontent.com/kremalicious/gatsby-plugin-matomo/master/gatsby-plugin-matomo.png)](https://kremalicious.com/gatsby-plugin-matomo/)
+
 # gatsby-plugin-matomo
 
-![gatsby-plugin-matomo](https://raw.githubusercontent.com/kremalicious/gatsby-plugin-matomo/master/gatsby-plugin-matomo.png)
 [![npm package](https://img.shields.io/npm/v/gatsby-plugin-matomo.svg)](https://www.npmjs.com/package/gatsby-plugin-matomo)
 [![Build Status](https://travis-ci.com/kremalicious/gatsby-plugin-matomo.svg?branch=master)](https://travis-ci.com/kremalicious/gatsby-plugin-matomo)
 [![Maintainability](https://api.codeclimate.com/v1/badges/067339a02f2058f5ba01/maintainability)](https://codeclimate.com/github/kremalicious/gatsby-plugin-matomo/maintainability)
 [![Greenkeeper badge](https://badges.greenkeeper.io/kremalicious/gatsby-plugin-matomo.svg)](https://greenkeeper.io/)
 
-⚛️📄🚀 Gatsby plugin to add [Matomo](https://matomo.org) (formerly Piwik) onto a site. Release post: https://kremalicious.com/gatsby-plugin-matomo/
+🥂 Gatsby plugin to add Matomo (formerly Piwik) onto a site. https://kremalicious.com/gatsby-plugin-matomo/
 
 ## Features
 
@@ -20,6 +21,7 @@ Plugin uses sensible defaults prioritizing user experience & privacy:
 - don't load anything in non-production environments
 - consent mode for privacy
 - allow loading tracking script locally
+- define paths to be excluded from tracking
 - dev mode for local development
 
 ## Usage