Summary: The project focusses on identifying and analyzing tweet practices followed by hospitals in Illinois during the COVID-19 pandemic using Topic Modelling and finally focusses on identifying factors that impact the popularity of a tweet(number of likes and retweets), and recommend the best tweet-practices to be followed by hospitals using Hypothesis Testing and Linear Regression.
Data: The original hospital twitter handles data for hospitals in Illinois was being provided by the American Hospitals Association. Rest of the data was collected using twitter streaming using Corex and retweets data was collected using twint API. Data was scraped for 58 hospitals in Illinois, out of which only 46 hospitals had tweets dated from January 1 to September 30, 2020.
Final Recommendations:
- Hospitals should consider tweeting on topics like Health Education/Awareness, COVID Specific Event and Event, since they seem to receive higher user engagement.
- Tweets including media such as image or video seem to have a higher popularity.
- Although obvious, increasing the number of twitter followers for a hospital twitter account plays a pivotal role in widening their reach.
- Tweeting about Hospital specific COVID education seems to generate less traction as compared to other COVID related tweets.
- Miscellaneous and Job posting/hiring tweets should be avoided as they have the least impact.
- Reducing direct promotional tweets and instead focusing on tweeting about Health education/Awareness and Event.
A detailed analysis and explanation of the project can be found in the Report here.