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Introduction to Google Analytics and A/B Testing

Abstract

This report explores the google analytics by hosting a website on Weebly.com. Social media promotion along with google adwords paid search were used to attract traffic.

Key Takeaways Include:

  • User's browising medium can have a huge impact on scrolling behaviour
  • Placement could be a much more impactful if the main traffic is coming through laptops
  • The real success of the campaign depends on the average value of the customer

License

GNU GENERAL PUBLIC LICENSE

Version 3, 29 June 2007

Copyright (C) 2007 Free Software Foundation, Inc. http://fsf.org/ Everyone is permitted to copy and distribute verbatim copies of this license document, but changing it is not allowed.

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💻Using google analytics to track consumer behaviour

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