content update

brand/content/content-generation.php

@@ -15,10 +15,10 @@
 </ul>
 <p>Examples:</p>
 <ul class="hanging-list">
+    <li>💰 How Branding Makes you Money</li>
     <li>🤖 You Should Have an AI Ethics Policy</li>
     <li>🧪 How our Small Team Invests in R&D</li>
     <li>📕 How to Write Useful Brand Guidelines</li>
-    <li>💰 How Brand Equity Makes you Money</li>
 </ul>
 <h4 class="heading-3" id="body-text">Preview Text</h4>
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@@ -27,7 +27,7 @@
 </ul>
 <p>Example</p>
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-    <p class="align-left" style="font-style: italic;">Ever marveled at how certain brands effortlessly command higher prices for their products or services? </p>
+    <p class="align-left" style="font-style: italic;">Ever wondered why Coca-Cola is worth 260 billion? How about Apple being worth 2.65 trillion? </p>
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 <h4 class="heading-3" id="image">Image</h4>
 <p>Start the email message with a cover image.</p>
@@ -44,10 +44,11 @@
 </ul>
 <p>Example</p>
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-    <p style="text-align:left;font-style:italic;">Let's dive into two key aspects:</p>
-    <p style="text-align:left;font-style:italic;">1. Premium Pricing: Imagine strolling into a boutique and eyeing a sleek, minimalist watch. Sure, there are cheaper options out there, but you're drawn to this one because of the brand behind it. That's the allure of premium pricing fueled by brand equity. When customers perceive your brand as top-tier, they're not just buying a product – they're investing in a promise of quality, reliability, and status. And that's worth every penny.</p>
-    <p style="text-align:left;font-style:italic;">2. Company Value: Now, picture this: You're in the boardroom, pitching your company to potential investors. As you showcase your impressive revenue figures and growth projections, there's one intangible asset that steals the spotlight – your brand. A well-crafted brand isn't just a logo or a tagline; it's a strategic asset that can significantly boost the value of your company. Investors know that a strong brand translates to customer loyalty, market dominance, and long-term sustainability – all factors that drive up company valuation. Whether you're seeking new investors or looking to increase the value of shares for existing stakeholders, your brand is your secret weapo</p>
-    <p style="text-align:left;font-style:italic;">If you're ready to unlock the full potential of your brand and elevate your company to new heights of success, let's chat. Together, we'll harness the power of brand equity to drive premium pricing and skyrocket your company's value.</p>
+    <p style="text-align:left;font-style:italic;">Ever wonder why Coca-Cola is worth 260 billion? How about Apple being worth 2.65 trillion? The price of those companies shares is a direct reflection of their ability to do good Branding.</p>
+    <p style="text-align:left;font-style:italic;">Investing in your Brand (name, logo, website, social media profiles) makes your business money in three ways:</p>
+    <p style="text-align:left;font-style:italic;">1. Higher Market-Share<br>A consumer faced with multiple buying options in a similar price range will always choose the most professional, trust-worthy-looking seller. Packaging what you offer with an eye-catching logo, a memorable brand name, an elegant design will lead more buyers away from your competitors and towards your pocket.</p>
+    <p style="text-align:left;font-style:italic;">2. Higher Pricing<br>Once you’ve gained portion of the Market-Share...</p>
+    <p style="text-align:left;font-style:italic;">3. Higher Company Valuation<br>If you were to buy 100% of shares of The Coca-Cola Company, you would be paying for ownership of (A) the Upside Potential (income from future sales generated by the company), (B) their Tangible Assets (manufacturing plants, vehicles, inventory of ingredients, …), and (B) their Intangible Assets, like the intellectual property of the Brand Identity (brand name, …)....</p>
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