content update

brand/content/content-generation.php

@@ -20,6 +20,15 @@
     <li>📕 How to Write Useful Brand Guidelines</li>
     <li>💰 How Brand Equity Makes you Money</li>
 </ul>
+<h4 class="heading-3" id="body-text">Preview Text</h4>
+<ul class="hanging-list">
+    <li>Engage the user with a sub-title to the subject line.</li>
+    <li>Max 150 characters.</li>
+</ul>
+<p>Example</p>
+<div class="preview">
+    <p class="align-left" style="font-style: italic;">Ever marveled at how certain brands effortlessly command higher prices for their products or services? </p>
+</div>
 <h4 class="heading-3" id="image">Image</h4>
 <p>Start the email message with a cover image.</p>
 <ul class="hanging-list">
@@ -35,13 +44,12 @@
 </ul>
 <p>Example</p>
 <div class="preview">
-    <p style="text-align:left;font-style:italic;">Ever marveled at how certain brands effortlessly command higher prices for their products or services? It's not just luck – it's the strategic power of brand equity at play.</p>
     <p style="text-align:left;font-style:italic;">Let's dive into two key aspects:</p>
     <p style="text-align:left;font-style:italic;">1. Premium Pricing: Imagine strolling into a boutique and eyeing a sleek, minimalist watch. Sure, there are cheaper options out there, but you're drawn to this one because of the brand behind it. That's the allure of premium pricing fueled by brand equity. When customers perceive your brand as top-tier, they're not just buying a product – they're investing in a promise of quality, reliability, and status. And that's worth every penny.</p>
     <p style="text-align:left;font-style:italic;">2. Company Value: Now, picture this: You're in the boardroom, pitching your company to potential investors. As you showcase your impressive revenue figures and growth projections, there's one intangible asset that steals the spotlight – your brand. A well-crafted brand isn't just a logo or a tagline; it's a strategic asset that can significantly boost the value of your company. Investors know that a strong brand translates to customer loyalty, market dominance, and long-term sustainability – all factors that drive up company valuation. Whether you're seeking new investors or looking to increase the value of shares for existing stakeholders, your brand is your secret weapo</p>
     <p style="text-align:left;font-style:italic;">If you're ready to unlock the full potential of your brand and elevate your company to new heights of success, let's chat. Together, we'll harness the power of brand equity to drive premium pricing and skyrocket your company's value.</p>
 </div>
-<h4 class="heading-3" id="signature">Signature</h4>
+<h4 class="heading-3" id="newsletter-signature">Signature</h4>
 <div class="preview">
 <p style="text-align:left;font-style:italic;">Join the conversation about [EMAIL TOPIC] in our <a href="https://www.linkedin.com/company/polyfen/mycompany/?viewAsMember=true" target="_blank">LinkedIn Page</a> and share your thoughts.</p>
 <p style="text-align:left;font-style:italic;">
@@ -51,4 +59,7 @@
     <a href="https://polyfen.com/?utm_source=signature&utm_medium=email&utm_campaign=newsletter" target="_blank">polyfen.com</a><br>
 </p>
 </div>
+<h4 class="heading-3" id="newsletter-design">Design</h4>
+<p>The design of the Newsletter template is purposefully as simple and clean as possible. It relies on color and typography to tie it in with our Brand Identity. All other aspects of the design should resemble a plain text email sent to you by a colleague. We must stay away from overly complex layouts and heavy use of visuals. Our Newsletter's strength lies in producing real, valuable content, sent to you by a person.</p>
+<img src="imgs/newsletter-design.png" alt="">
 </section>

brand/index.php

@@ -106,6 +106,8 @@
                         <li><a href="#subject" class="caption">7.1.1. Subject</a></li>
                         <li><a href="#image" class="caption">7.1.2. Image</a></li>
                         <li><a href="#body-text" class="caption">7.1.3. Body Text</a></li>
+                        <li><a href="#newsletter-signature" class="caption">7.1.4. Signature</a></li>
+                        <li><a href="#newsletter-signature" class="caption">7.1.5. Design</a></li>
                     </ul>
                     <li><a href="#social-media" class="caption">7.2. Social Media</a></li>
                 </ul>