Embarking on a classification project, we aim to predict customer subscriptions to term deposits in a strategic marketing campaign led by a Portuguese bank institution. Our primary objective is to evaluate campaign success using machine learning for precise forecasting. By analyzing customer interactions, we aim to develop a model that anticipates term deposit choices, aligning with the bank's strategy to enhance decision-making and inform future successful marketing endeavors.
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This classification project is tailored to predict customer subscriptions to term deposits during a marketing campaign, serving as a pivotal tool to assess the campaign's success. By analyzing customer responses to the campaign's efforts.
yomnamuhammedd/Bank-Deposit-Prediction
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This classification project is tailored to predict customer subscriptions to term deposits during a marketing campaign, serving as a pivotal tool to assess the campaign's success. By analyzing customer responses to the campaign's efforts.
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