01 setting up the launchpad

To start, below are the required inputs to submit a new product on Product Hunt.

You can find them here to get started.

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• Name of the product: simply the name of your product in 40 characters or less;
• Tagline: a concise and descriptive tagline in 60 characters max; avoid hyperbolic words and emojis — keep it simple;
• Description: a short description of what the product does in less than 260 characters; supports basic HTML: <strong>, <em>, <a>, <li>;
• First comment: tells the story, explains why you're building the product, and invites people to join the conversation;

visual assets

• Thumbnail: a 240 x 240 pixel thumbnail;
• Image gallery: 2 to 8 images to show your product; avoid stock images and marketing fluff. Show the product, i.e. product screenshots. You can add social proof and a call-to-action to inspire action; The first image is used as the social preview when you share the link to your launch page.

Looking for inspiration? See examples here.