04 on launch day

Launching on Product Hunt is a 24-hour race, and it starts at 12:01 AM PST.

For the first 4 hours of the day, Product Hunt hides upvotes and sorts the homepage randomly. According to Product Hunt, this should give products "a more distributed chance at exposure early." Your objective is to rank in the Top 5 within that time to maximize exposure.

Pro tip: use hunted.space to monitor your launch day in real time.

https://hunted.space/dashboard/{yourProduct}

During the day, upvote and reply to every comment. Make this day an opportunity to engage: start conversations and ask for feedback.

recap

• Go live at 12:01 PST for maximum exposure;
• Upvote and reply to every comment; // Start conversations;
• Highlight the best comments; // You can award up to three comments per launch;
• Share comments on your socials for compound effect.

additional notes

• Product Hunt hides upvotes for the first 4 hours of the day (until 4 AM PST);
• Add /launch-day to the end of your URL to get to a dashboard where you can monitor your entire launch from;
• Don't explicitly ask for upvotes or spam with cold DMs and emails. Keep it genuine.

Looking for inspiration? See examples here.